The City of Atascadero, the “Center of It All” is conveniently situated in the center of San Luis Obispo County, and is the halfway point between Los Angeles and San Francisco.  Located alongside highway 101, the City is in the middle of an award winning wine region and just 20 minutes from a major university, scenic coastlines, and jet air travel.

Atascadero is an incubator for economic growth and prosperity.   The City features an exceptional pro-business environment, a government eager to attract and retain business, very competitive commercial lease rates, a high quality of life, and several strategic market opportunities including: new media; wine manufacturing and supplies; alternative energy and green products; and retail and tourism related businesses.

In addition, Atascadero has been named along with San Luis Obispo and Paso Robles as one of the top-ten places to live by Yahoo!, listing these three SLO County cities as third on their top-ten list, and proclaims "This quiet group of towns on the Central California coast could easily qualify as paradise". Yahoo! online has a circulation of 6 million people nationally. Click here to visit the online article: 10 Best Places to Live.

Atascadero is the perfect location for establishing, relocating and expanding a business. We invite you to discover, explore and learn more.  Please see the information posted below regarding economic opportunities and assistance available in Atascadero:

Downtown Affordable Housing/Retail Loan Program 120809

San Luis Obispo County Energy Watch #1

San Luis Obispo County Energy Watch #2

The Economic Stimulus Bill

Business Stimulus 

New Business Assistance

Colony Square Ground Breaking

Colony Square Loan

Wal Mart Press Release

Article: Atascadero on the rise