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Winter Wonderland 2023!

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05 December 2023

The City of Atascadero proudly presents Winter Wonderland 2023!
Friday, December 8th, 5-9 pm

Over 70 tons of snow on the Central Coast is on its way! Winter Wonderland is back for another exciting snow driven event in Downtown Atascadero on Friday, December 8th from 5-9 pm.

Atascadero’s Sunken Gardens and the entire downtown will be transformed into a magical snowy paradise! Experience one major snow pile area and a massive snow slide built by Kiwanis Club of Atascadero, Cuesta Springs Ice Company, and Atascadero Hay & Feed!  This year’s snow themed events also include Joe’s Little Train, a variety of obstacle courses, gladiator joust, bounce houses, and bungy jump from Bubble Fun 101, face painting, a special visit by the California Mid-State Fair Queen’s court, and of course, Santa and Mrs. Claus!

If you are looking to check off a couple of items from your holiday shopping list, this event offers shopping from our Downtown merchants to over 50 craft and food vendors. Visitors can experience musical entertainment at Historic City Hall! Following is the Entertainment Schedule:

5 pm Atascadero High School Cheer Team &
Announcements from California Mid State Fair Queens Court

5:05 pm Fine Arts Academy Monarch Choir & All District Elementary Choir

5:30 pm Motions Academy of Dance

5:55 pm Fine Arts Academy of Dance

6:20 pm Atascadero Middle School Choirs.

6:40 pm Atascadero High School Choirs

7:15 pm Atascadero High School Band

8-9 pm Holiday Music by Medina Light Show Design

All evening - Scooter Demonstrations by A-Town Park

To kick off the evening, Santa & Mrs. Claus will make an appearance at the massive snow slide area and Santa is planning to take the first sled ride along with an Elf or two! If you miss Santa & Mrs. Claus at the snow slide, you can catch them at Historic City Hall until 8 pm. The North Pole entrance for Santa will be on the West Mall side of the building.

We would not be able to put on an event like this without the help of our amazing sponsors! THANK YOU to the following for all their hard work, dedication, and support to bring our community together:

Exclusive Sponsor: Cielo Ristorante & Rooftop Bar

Presenting sponsors: AJ Excavating, Atascadero Hay & Feed, Chicago Grade Landfill, Cuesta Springs Ice Company, Kiwanis Club of Atascadero, Rotary Club of Atascadero and Supervisor Debbie Arnold;

Supporting Sponsors: Avila Valley Traffic, Filipponi & Thompson Drilling, and Kirk Consulting. 

Snow Sponsors: Central Coast Casualty Restoration, Coutrney Morrow – State Farm Insurance, Fence Factory, Five Star Rain Gutters, Hayner, Hayner, Miller & Crist (HHMC) Tax Services, Mechanics Bank, Pambrun Bracing – Dr. Jason Pambrun DDS MS, Quota of Atascadero, Radiology & Associates, Sara Hays – State Farm Insurance, Starna Cells, Taco Bell, Stout Pediatric Dentistry & Western Janitorial Supply.

In-Kind Sponsors, School & Entertainment Groups: Special thanks to A-Town Park, Atascadero Chamber of Commerce, Atascadero All District Elementary School Choir, Atascadero High School Cheer Team, Atascadero High School Athletic Department, Atascadero High School & Middle School Choirs, Bubble Fun 101, California Mid-State Fair Queens Court, Elks Lodge #2733, Fine Arts Academy Monarch Choir & All District Elementary Choir, Fine Arts Academy Dance Group, Frank Sommers, Medina Light Show Designs, Motion’s Academy of Dance, and Waste Management.

Media Sponsors: American General Media – KVEC & KJUG, Dimes Media – The Beach 96.3 FM & 100.5 FM, KPRL AM 1230 & New Times.

Atascadero’s Winter Wonderland is one of the MUST-DO events this season! This event is free to attend, but don’t forget to bring along your wallet for holiday shopping, great food and all the extra fun that abounds! Invite your family and friends to enjoy an evening of holiday fun!

For a schedule of entertainment, go to