Promoting Atascadero!
The City and the Atascadero Tourism Business Improvement District (ATBID) share in promoting Atascadero through the “Visit Atascadero” brand and www.VisitAtascadero.com. The division of marketing goals between the City and the Council appointed committee is simple. The City and ATBID promote the City and its assets, both private and public, that are defined as the Downtown Core with Historic City Hall, Colony Cinemas, Central Coast Zoo (formerly the Charles Paddock Zoo), Faces of Freedom Veterans Memorial, Atascadero Lake Park, Pavilion on the Lake, A-Town Skate Park and Chalk Mountain Golf Course, along with the variety of many hiking trails and parks. These assets complement our key selling points being a value destination, easy access to beaches and near Paso Robles Wine Country, and having the only Zoo on the Central Coast. The City’s Marketing goal is defined as “Stay, Spend & Enjoy!” and the Tourism Marketing Plan is defined as “Sleep, Stay & Spend!”
The ATBID is responsible for leveraging the marketing dollars through the ATBID assessment for the promotion of Atascadero resulting in visitors to the community and the City’s Marketing division is responsible for enhancing the quality of experience within the community for residents and visitors alike. A major portion of promoting the community is bringing events to the area, whether they are City Events or City Sponsored Events. Both the ATBID and the City’s Marketing Division support community events through a joint Event Sponsorship program that brings in a variety of events from the annual Tamale Festival and Cruisin’ Weekend to the Central Coast Craft Beer Festival, the Bovine Classic Gravel Road Bike Race and the Atascadero Fall Festival.
Overall, Atascadero is the perfect blend of adventure, culture, and culinary delights that enrich the lives of those that live here and visit the area. For more information about all of the things to do and places to stay in Atascadero, whether you live here or are visiting here, go to www.VisitAtascadero.com.
City Events & City Sponsored Events
The City offers a variety of events year-round! With over 50 Annual events that are either City or City Sponsored, there is nearly something happening each week and most weekends in our community. From the weekly Farmer’s Markets to the larger events, like Tamale Festival, the Atascadero Lakeside Wine Festival, Cruisin' Weekend and Winter Wonderland, and community events, like the Summer Concert Series or Movies in the Park, there is always something happening for all ages in the City of Atascadero!
Main Phone: (805) 470-3490
Email: events@atascadero.org
Community Events
Event Sponsorship Opportunities
The City of Atascadero is committed to building community by fostering an outstanding quality of life with excellent public service, stewardship of the environment, and promotion of economic prosperity.
Our City Event Portfolio ranges from signature events to community events with attendance from 250 people on up! Our large, signature events include the Tamale Festival, Cruisin’ Weekend with Hot El Camino Cruise Nite and Dancing in the Streets, and Winter Wonderland. Our community events include Mother- Son Sweet Heart Dance and Father-Daughter Sweetheart Dance, Saturday in the Park Summer Concert Series, Movies in the Park, Holiday Boutique, and Light up the Downtown’s Annual Holiday Celebration. Events at the Central Coast Zoo (formerly the Charles Paddock Zoo) include A Party for the Planet Earth Day Celebration, Brew at the Zoo, Ice Cream Zoofari, Zoo Boo, and Holiday Magic. Our event line-up features something for all ages. We are excited about all the events we have planned each year, and how these events bring our community together. As we continue to build a stronger community, we would encourage you to consider being a part of our events as a sponsor! Take a look here at what we offer!
Sponsorship Benefits for the City's Signature Events, Community Events and Central Coast Zoo
Platinum or Series Sponsor
• Exclusive sponsor categories per event (Concert Series one sponsor only)
• Recognition as a sponsor on event marketing materials and day-of event signage
• Platinum/Series Sponsor categories exclusive of each other
• Logo included on all event marketing materials
• Inclusion on social media and website
• Booth available at event (requires two-week notification)
• Distribution of promotional materials at event
• Sponsorship mention and shout outs at event
Gold Sponsor
• Logo included on all event marketing materials
• Gold Sponsor categories exclusive of each other
• Inclusion on social media and website
• Event booth opportunity included (requires two-week notification)
• Distribution of promotional materials at event
Silver Sponsor
• Name included in list of sponsors on day-of event signage & banners
• Inclusion on social media and website
Bronze or In-kind Sponsor
• Name included in list of sponsors on day-of event signage
• Inclusion on social media and website
Sponsor donates merchandise (banners, awards/trophies, etc.) or gift certificates (i.e., movie tickets, etc.) to be used for the event or a contest at the event.
Special Event Planning, Permits & Rentals
Major Special Event Criteria
One or more of the following criteria may determine Major Special Event status:
- Estimated attendance of over 250 people.
- The event organizers will receive fees or donations.
- Amplified music or entertainers will be present.
- Paid entertainment will be present.
- Food or alcoholic beverages are to be sold.
- Special event involves special security or public safety controls.
- Precludes any other uses at the Park or Facility.
Individuals, organizations, or businesses may request permission to use the Atascadero Lake Park, Sunken Gardens Park, Stadium Park, or the Veteran's Memorial for major special events by submitting an Outdoor Facility Use Agreement (included in the Resources section below). Agreement applications describing event details are to be submitted to Atascadero City Hall.
Temporary Event Permits & Fees
Please refer to the Recreation section of the current Adopted Fee Schedule and the Temporary Event Application (included in the Resources section below) for event submission and related fee information. If you have any questions, please email events@atascadero.org or call (805) 470-3490.
Special Event Planning & Facility Rentals
For information on hosting a special event at a City-owned park or facility and details about each venue please visit the City Parks, Facilities & Trails page.
EVENT VOLUNTEER OPPORTUNITIES
You can help serve our community by volunteering for special events!
Take a look at the Special Event Volunteer Application or visit the Volunteer Opportunities page to learn about all the ways you can get involved.
For questions about volunteering at special events, email events@atascadero.org or call (805) 470-3490.